How does the customer unmask greenwashing?
How does the customer unmask greenwashing? Guided tour with discussion on Friday, June 21, 2013
17:00 – Guided tour for UdK “Sustainability becomes mainstream?” Course. Lecture on Greenwashing, “Cradle to Cradle” and what’s in between. By Anna Marszal and Yair Kira.
19:00 – How does the customer expose greenwashing? a conversation moderated by Yair Kira .
green washing
June 2013
Jair Kira
Brochure Sustainable Shopping Cart
factors
Sustainable development
economy
Profit
Good company management
ecology
production responsibility
product responsibility
social
production responsibility
product responsibility
interests of the employee
Regional
entrepreneurial
social responsibility
(CC, CSR)
company
government / politics
Science
NGOs
company
…
