How does the customer unmask greenwashing? Guided tour with discussion on Friday, June 21, 2013
17:00 – Guided tour for UdK “Sustainability becomes mainstream?” Course. Lecture on Greenwashing, “Cradle to Cradle” and what’s in between. By Anna Marszal and Yair Kira.
19:00 – How does the customer expose greenwashing? a conversation moderated by Yair Kira .