How does the customer unmask greenwashing? Guided tour with discussion on Friday, June 21, 2013

17:00 – Guided tour for UdK “Sustainability becomes mainstream?” Course. Lecture on Greenwashing, “Cradle to Cradle” and what’s in between. By Anna Marszal and Yair Kira.
19:00 – How does the customer expose greenwashing?  a conversation  moderated by Yair Kira .

June 2013, Jair Kira: How does the customer expose greenwashing?

green washing
June 2013
Jair Kira

Greenwashing presentation

Brochure Sustainable Shopping Cart

factors

Sustainable development
economy
Profit
Good company management
ecology
production responsibility
product responsibility
social
production responsibility
product responsibility
interests of the employee
Regional
entrepreneurial
social responsibility
(CC, CSR)
company
government / politics
Science
NGOs
company
…